Beiersdorf AG – close to the consumer throughout the world.
Beiersdorf AG is a German multinational company, which focuses on one goal: to meet consumers’ skin and beauty care needs.
The company recorded sales of € 5.75 billion in 2009 and employs over 20,000 employees in over 150 affiliates worldwide. With its international brands NIVEA, Eucerin and la prairie Beiersdorf holds a leading position in the world’s skin and beauty care market. It has a great reputation for its long-term business outlook and excellent corporate culture with a strong focus on people. To be able to offer customers high-quality and innovative products, Beiersdorf heavily invests in its research and development, which is based on more than 125 years of expertise.
Beiersdorf is represented in China since 1914 and wants to continue successfully its long-term involvement in the Chinese Market. Its affiliate NIVEA Shanghai has built a very successful skin-care business in this promising market with leading positions in categories such as men’s care, body care and facial cleansing. In 2007 Beiersdorf acquired a majority stake in C-BONS Hair Care, one of the leading companies in the Chinese hair care market. This acquisition will strengthen the growth in one of Beiersdorf’s focus regions.Beiersdorf